We will utilise India as a creative resource for all our offices around the world, says Chuck Brymer, President and CEO, DDB Worldwide.
'Degrees get you into the room, it is the attitude that counts,' says adman Madhukar Kamath.
'Last time, there was an incumbent and a challenger. This year, the roles have been reversed.' 'The challenger is the incumbent and the ones ruling then are now the challengers.' 'So, the realities have changed and so have the electorate's expectations.'
This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power